“Over the years, I have used many consultants to chart a strategic roadmap for the pharmaceutical brands we launched. However, most of them turned out to be armchair intellectuals without a real understanding of the real-world challenges in Pharmaceutical marketing. I found Green Bark Consulting to be refreshingly different. It is led by a unique professional who has a grassroot level understanding of the pharmaceutical selling process - which is undergoing changes in the digital era. His strength lies in a deep understanding of the science and its beneficial effects on patients and a creative mind to communicate lucidly to physicians and other stakeholders. He has built some of the iconic brands in the Pharma Industry over the years through a unique blend of scientific rationale and emotional triggers. Amitabha Gangopadhyay led Green Bark Consulting can genuinely bring to life a healthcare company's aspiration to enhance effectiveness of their front line sales force, sharpen positioning of their products and help create impactful messaging from the marketing team to enhance market share in a cluttered market. I am a deep admirer of Amitabha and Green Bark consulting for the simplicity and clarity they bring while creating a compelling platform to achieve superlative brand performance.”

Based on my long association both professionally & personally with Amitabha Gangopadhyay, I am proud and confident that organizations connecting with Green Bark Consulting will benefit from their vast knowledge & experience in MNCs & Indian Cos.  Amitabha has been a real Marketer interested in new approaches to growing brands.  He has been instrumental in the launch and growth of several leading brands in the industry where he has held leading positions in Commercial & Excellence at Sanofi, Ranbaxy Daiichi, Sun Pharma & JB Pharma. Green Bark Consulting and the team will offer clients valuable strategic direction, outside-the-box thinking, and the latest key solutions.

Mr. Amitabha Gangopadhyay is a remarkably intellectual, creative, and visionary individual.  Through our collaborative experiences, I have observed his unwavering determination, sharp focus, and objective-driven approach. This deep thinking and continuous learning well suits him in his entrepreneurial journey with Green Bark Consulting.

I am delighted to write this testimonial for Amitabha, a veteran of the pharmaceutical industry. With extensive experience in marketing excellence, sales operations, and portfolio and new product development, Amitabha brings a wealth of expertise to his clients. I had the privilege of working with Amitabha on a major organization restructuring project. His strategic insights and innovative approaches were instrumental in driving the project’s success. His deep understanding of market dynamics and consumer needs, combined with his knack for creating industry-leading brands in India, was evident throughout our collaboration. Above all, he understands the nuances of how a strategy has to be devised and more importantly how it has to be executed. His ears-to-the-groundapproach helps him to customize the requirements of different organizations.

Comprehensive Brand Analytics & Strategy Training – The workshop conducted by Green Bark Consultancy on Brand Analytics and Brand Strategy for our Global Product Management Team (PMT) led by Amitabha Gangopadhyay, was exceptionally insightful and valuable. Amitabha demonstrated extensive expertise in brand analytics and strategic planning. His well-structured presentation seamlessly balanced theoretical concepts with practical applications, making complex ideas accessible and directly applicable to our work. His engaging teaching style kept our team actively involved fostering a collaborative learning environment. He adeptly handled questions, providing clear and comprehensive answers, which significantly enhanced our understanding. The session covered crucial areas such as brand positioning, competitive analysis, and performance metrics. Amitabha's use of case studies and real-life examples effectively illustrated key points, providing practical insights that we can readily apply.

The high-quality customized materials provided by the Green Bark team will serve as valuable resources for our team moving forward.  It equipped our team with the knowledge and tools to enhance our brand analytics capabilities and develop robust brand strategies. We are grateful for the expertise and professionalism demonstrated by Green Bark Consultancy.

Mr. Amitabha Gangopadhay's expertise in business analytics, product lifecycle management, and strategic planning is unparalleled. His leadership at Green Bark Consulting has driven significant growth and innovation for our brand. Amitabha's strategic insights and advanced methodologies have consistently delivered exceptional results, making him an invaluable partner in the life sciences and healthcare sector. I highly recommend Amitabha Gangopadhay for his exceptional contributions to brand marketing, marketing strategy, and strategic planning. His innovative approach at Green Bark Consulting has significantly elevated our brand's market presence. Amitabha's strategic insights have consistently delivered outstanding results, driving growth and excellence in our marketing initiatives.”

I worked with Mr. Amitabha very closely on a market estimation project. His approach to the project was very good and very thorough. His ability to gather information and find insights is impeccable. I highly recommend Green Bark Consulting.

I had a recent opportunity to engage with Amitabha and his team at Green Bark Consulting. I must say it was a pleasure to work with them. Amitabha is a passionate marketer with very solid fundamentals that makes him stand apart. Where we gained the most was from Amitabha’s immense industry experience as he brought to the table the most relevant perspectives that were backed by tremendous practicality. Nothing was bookish in it. His ability to rattle examples and case studies in support of his argument makes his sessions very immersive.

Amitabha Gangopadhyay is a meticulous professional who is committed to the process of business excellence. Our relationships dates back to 2005, when we all joined together to form sanofi-aventis. Amitabha from Sanofi Synthelabo was the marketing director of the new, massive player in the Indian Pharmaceutical Market , while I was the executive director ( board member) of Aventis Pharma heading Public Policy & Government Affairs. I watched his journey , first as the head of marketing & then as the head of business excellence for South Asia & India. I discovered that he was an enthusiastic marketer & adept user of data & analytics-driven business processes. He collaborated with all the functions across the company, contributed significantly to many corporate/HR initiatives, and even played a key role in acquisition of a significant asset in the Nutraceutical space. In a sense, he served as the company's internal consultant as a source of validation and challenges. In this way, it isn't a forecast that his endeavour to spearhead Green Bark Consulting will yield significant benefits to his clients. Amitabh's strategic thinking, keen analytical eye, understanding of medical science and bottoms-up industry expertise will undoubtedly provide Green Bark with a strong platform for expansion. I wish the consulting firm a great success!