Let’s create brand music

In a cluttered market, a brand’s most challenging task is to survive! The story has to reverberate in the mind, despite the clutter, which we call "Noise"!  

Of course, the share of voice is a valid concept, but it's not about the physical share of voice but more about recallable, relevant content and its resonance with the customer. (Let's remember it as 3Rs: Relevance, Resonance, and Recall-ability)🎯  

While working with many brands to align communication with the strategy, we find that the challenge is to depict the strategic intent through communication, exactly in the same essence 🤔  

It's not true that the louder the voice, the more it will be heard; rather, a significant, meaningful voice is more heard and remembered. That is why we know, "Content is the King."

So the key question is,  

Will the brand's 'voice' simply contribute to the 'noise'? Will it get lost in the noise? Or, will it stand out distinctly, even in the pool of noise, as "music to the ears of the customer?" 🎶

Music is, after all, many instruments, all playing in "harmony"! 🎼✨  

What's your take on this? 💭

#BrandNoise #GreenBarkConsulting #BrandBuilding