One Strategy or Strategic Options

If you go to any organization, you will find that all purchase decisions are based on a careful evaluation of at least three options. ✅✅✅ However, in the most important commercial purpose of a company—i.e., building business & selling brands 📈—the same principle is rarely followed.

Most often, strategy is created by the youngest members of the marketing organization; it is simply presented, and a quick decision with some advice finalizes the strategy.

The question is, what benefit can be derived by evaluating only one strategy? 🤔 Why isn't there a process similar to purchase or other functions to develop three different options, commensurate investment, and evaluate strategy? 📊 Long-term brand or business management often leads to complacency 😴, as we tend to assume the strategy is obvious and well-known. This is where significant risk creeps in ⚠️.

To evaluate strategies, sensible options, and careful outcome projections are essential (a "simulation" process 🔄). Green Bark can help you in the simulation process with an external perspective on the brand or business and facilitate your prudent strategy choice. Contact us 📩